TEXTBOOK: Plastics Science

The standard work of plastics science enters its 11th edition

In view of the growing importance of plastics for industry and the increasing demands on their sustainability, it is important not to lose touch with developments in the world of plastics.

After almost a decade, the standard work "Plastics Science" is now appearing in its 11th edition, revised and with more in-depth information, particularly in the field of plastics chemistry. As always, the new edition accompanies the developments and applications of plastics in various industries. The chemical structures and their diverse properties are comprehensively researched. The work also covers detailed test methods, the processing of thermoplastics, thermosets and elastomers as well as other topics.

Your benefit:

You can find out what you can expect in the book, which classic and digital insertion options we offer and how you can use the book to generate leads here .

targeting

With an insertion in the book, you can reach professionals directly and without wastage who will make purchasing and investment decisions in the foreseeable future based on their position.

Target groups are:

• Industrial foremen specializing in plastics and rubber in their training
• Professionals in the plastics industry who use the book as a reference work

Digital reach

The book is published as a print and e-book edition. The e-book is not only available via Vogel The book is not only sold through specialist books and online retailers such as Amazon, but also reaches the digital libraries of universities, technical colleges and corporate customers. Library sales increase the book's reach by a factor of around ten.

Active media use

By reading carefully, recipients actively perceive your marketing message and develop an intense awareness of your brand.

credibility

In printed form, specialist information is evidence of seriousness and longevity. Therefore, many readers prefer the book as a credible guide.

employer branding

Vogel Technical books are used in practice and teaching. With an advertisement, you position yourself as an attractive employer for technical experts of today and tomorrow.

Sustainable Communication 

After the first reading, specialist books often serve as reference works. Your marketing message is always viewed in a specialist context and contributes sustainably to your communication goals.