SPECIALIST BOOK: Plastics science

The standard work of plastics science enters its 11th edition

In view of the growing importance of plastics for industry and the increasing demands on their sustainability, it is important not to lose touch with developments in the world of plastics.

After almost a decade, the standard work "Plastics Science" is now appearing in its 11th edition, revised and with more in-depth information, particularly in the field of plastics chemistry. As always, the new edition accompanies the developments and applications of plastics in various industries. The chemical structures and their diverse properties are comprehensively researched. The work also covers detailed test methods, the processing of thermoplastics, thermosets and elastomers as well as other topics.

Your benefit:

You can find out what you can expect in the book, what classic and digital insertion options we offer and how you can use the book to generate leads here.

Targeting

With an insertion in the book, you can reach professionals directly and without wastage who will make purchase and investment decisions in the foreseeable future based on their position.

Target groups are:

• Industrial foremen specializing in plastics and rubber in their training
• Professionals in the plastics industry who use the book as a reference work

Digital reach

The book is published as a print and e-book edition. The e-book will not only be distributed via Vogel Fachbuch and online retailers such as Amazon, but will also be available in the digital libraries of universities, (technical) colleges and corporate customers. Library sales increase the book's reach by a factor of around ten.

Active media use

Through concentrated reading, recipients actively perceive your marketing message and develop an intensive awareness of your brand.

Credibility

In printed form, specialist information demonstrates seriousness and longevity. This is why many readers prefer the book as a credible guide.

Employer branding

Vogel Reference books are used in practice and teaching. With an advertisement, you position yourself as an attractive employer for the experts of today and tomorrow.

Sustainable communication 

After the first reading, specialist books often serve as reference works. Your marketing message is always viewed in a specialist context and makes a lasting contribution to your communication goals.