Practical handbook on connectors

Practical handbook on connectors

The "Practical Connector Handbook" is a reference work for developers and users who deal with questions of device development and the use of connectors. In addition to a comprehensive look at the basics, the book contains numerous expert articles that deal with specific topics relating to electrical connectors and examine them in depth. Furthermore, an extensive connector database and a German-English technical glossary with around 600 terms and short definitions are provided.

With this book, a comprehensive compendium has been added to the annual Anwenderkongress Steckverbinder congress in Würzburg. The book has since become an integral part of the practical workshops and can also be purchased in the congress exhibition room. The book is also distributed via the book trade (digital + stationary). After two successful editions in 2018 and 2021, the book is now being republished for the third time in a revised version.

Your benefit:

You can find out what you can expect in the book, what classic and digital insertion options we offer and how you can use the book to generate leads here.

Targeting

With an insertion in the book, you can reach professionals directly and without wastage who will make purchase and investment decisions in the foreseeable future based on their position.

Target groups are:

• Electronics and device developer
• Designers
• Technical management
• Product Manager
• Employees from the areas of work preparation, production planning, quality assurance

Digital reach

The book is published as a print and e-book edition. The e-book will not only be distributed via Vogel Fachbuch and online retailers such as Amazon, but will also be available in the digital libraries of universities, (technical) colleges and corporate customers. Library sales increase the book's reach by a factor of three.

Active media use

Through concentrated reading, recipients actively perceive your marketing message and develop an intensive awareness of your brand.

Credibility

In printed form, specialist information demonstrates seriousness and longevity. This is why many readers prefer the book as a credible guide.

Employer branding

Vogel Reference books are used in practice and teaching. With an advertisement, you position yourself as an attractive employer for the experts of today and tomorrow.

Sustainable communication 

After the first reading, specialist books often serve as reference works. Your marketing message is always viewed in a specialist context and makes a lasting contribution to your communication goals.