SPECIALIST BOOK: Heat transfer technology

Heat transfer technology

with organic fluids

This comprehensive standard work explains the fundamentals of heat transfer technology that are required for the planning, construction and operation of heat transfer systems. It contains an overview of the current legal regulations as well as the material data of organic heat transfer media, e.g. organic liquids based on mineral oil or synthesis. The book is rounded off with many practical use cases.

Your benefit:

You can find out what you can expect in the book, what classic and digital insertion options we offer and how you can use the book to generate leads here.

Targeting

With an insertion in the book, you can reach professionals directly and without wastage who will make purchase and investment decisions in the foreseeable future based on their position.

Target groups are:

Specialists and managers in process engineering, e.g:

• Engineers
• Designers
• Technician and draftsman in plant and apparatus engineering, heating engineering
• Employees in the chemical and mineral oil industry
• Planning and operating engineers
• Technicians from user companies or technicians from manufacturing and supplier companies
• Employees of the monitoring and acceptance authorities

Digital reach

The book is published as a print and e-book edition. The e-book will not only be distributed via Vogel Fachbuch and online retailers such as Amazon, but will also be available in the digital libraries of universities, (technical) colleges and corporate customers. Library sales increase the book's reach by a factor of around ten.

Active media use

Through concentrated reading, recipients actively perceive your marketing message and develop an intensive awareness of your brand.

Credibility

In printed form, specialist information demonstrates seriousness and longevity. This is why many readers prefer the book as a credible guide.

Employer branding

Vogel Reference books are used in practice and teaching. With an advertisement, you position yourself as an attractive employer for the experts of today and tomorrow.

Sustainable communication 

After the first reading, specialist books often serve as reference works. Your marketing message is always viewed in a specialist context and makes a lasting contribution to your communication goals.