For decision makers and users in
chemical physical analytical biotechnological laboratories

Factsheet

Facts and figures

17.000
Copies
Print circulation
(IVW-verified, Q2/2023)
15.489
Registered readers
on our professional portal
4.913
generated customer leads
in 12 months
22.349
Newsletter subscriptions
21.321
Fans & Followers
via Social Media

About us

We accompany you in your daily laboratory routine

For more than 45 years, LABORPRAXIS has been supporting laboratory employees in their daily work and providing assistance in line with our brand essence: "Those who use us can do more."

We reach the readers of LABORPRAXIS with 8 print editions, a German and an English specialist portal, more than 200 newsletters, the regional trade fair LAB-SUPPLY, and via social networks such as Linkedin, Facebook and Xing. In China, too, LABORPRAXIS provides lab employees with all useful information on all communication channels including WeChat.
Whether highly topical subjects such as artificial intelligence or long-running issues such as laboratory safety - the LABORPRAXIS target group will find all the relevant information for their day-to-day work here.
Marc Platthaus

Editor-in-chief LABORPRAXIS

Target group overview

Relevant target industries at a glance:
Laboratory Technology Food analysis Bio- & Pharmaceutical Analytics Water & Environmental Analytics

Target groups

by position in company*

Research, development, construction

45%

Quality assurance, testing

16%

Production, manufacturing

6%

Corporate governance, management

6%

Other qualified functions

15%

Others

12%

by size of business entity*

1-49 employees

17,0%

50-99 employees

4,6%

100-199 employees

6,7%

200-499 employees

9,0%

500-999 employees

15,3%

not surveyed

47,5%

by industry/sector*

Laboratories in manufacturing industries

44,2%

Research laboratories and institutes, universities, universities of applied sciences, associations

25,7%

Clinical laboratories in healthcare (state and private)

11,9%

Authorities and associations, other organizations

0,7%

Service enterprises from the laboratory sector

7,1%

Wholesale of equipment and apparatus, specialised technical supplies and laboratory equipment

2,2%

Others

8,2%

*Publisher‘s statistics

Market research

Get feedback from real users of your products and services and find out what really matters to your target group. Use our competitive analysis and our results packages from previously conducted analyses to gain valuable insights from your target market.

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