For decision makers and users in
chemical physical analytical biotechnological laboratories

Factsheet

Facts and figures

17.000
Copies
Print circulation
(IVW-verified, Q2/2022)
366.664
Page impressions
per month
198.830
Visits
per month
23.100
Newsletter subscriptions
21.000
Fans & Followers
via 社交媒体

About us

We accompany you in your daily laboratory routine

For more than 45 years, LABORPRAXIS has been supporting laboratory employees in their daily work and providing assistance in line with our brand essence: "Those who use us can do more."

We reach the readers of LABORPRAXIS with 10 print issues, a German and an English specialist portal, more than 200 newsletters, the LAB-SUPPLY laboratory exhibition, and via social networks such as Xing, Facebook and Linkedin. In China, too, LABORPRAXIS provides laboratory employees with all useful information on all communication channels including WeChat.
From the coronavirus pandemic to long-running issues like lab safety – we provide the LABORPRAXIS target group with a wide range of relevant information for their professional tasks.
Marc Platthaus

Editor-in-chief LABORPRAXIS

Target group overview

Relevant target industries at a glance:
Laboratory Technology Food analysis Bio- & Pharmaceutical Analytics Water & Environmental Analytics

Target groups

by position in company*

Research, development, construction

45%

Quality assurance, testing

16%

Production, manufacturing

6%

Corporate governance, management

6%

Other qualified functions

15%

Others

12%

by size of business entity*

1-49 employees

17,0%

50-99 employees

4,6%

100-199 employees

6,7%

200-499 employees

9,0%

500-999 employees

15,3%

not surveyed

47,5%

by industry/sector*

Laboratories in manufacturing industries

44,2%

Research laboratories and institutes, universities, universities of applied sciences, associations

25,7%

Clinical laboratories in healthcare (state and private)

11,9%

Authorities and associations, other organizations

0,7%

Service enterprises from the laboratory sector

7,1%

Wholesale of equipment and apparatus, specialised technical supplies and laboratory equipment

2,2%

Others

8,2%

*Publisher‘s statistics

Market research

Get feedback from real users and find out what really matters to your target group. Use our user survey or our results packages from previously conducted user surveys to gain valuable insights from your target market.

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