IT-Business.de: Web conference
Lead Sponsoring with a web conference on trending topics
Are you looking for new contacts and don't have your own lead-generating format? Use the expertise of our editorial team and sponsor high-quality content to generate leads for your sales department. You will receive the contact details of our users who registered for your web conference or watched the recording after the live event. With over 200 webinars a year, we provide you with the technical experts to carry them out. Each webinar is moderated by a specialist author, so we provide you with a neutral platform for communicating your content.
What is a web conference?
A web conference is a webinar in which a maximum of three sponsors and a neutral speaker discuss a trending topic within a maximum of two hours. The moderation is always professionally accompanied by a specialist editor. The leads generated once are given to several sponsors. Exclusion of competition is possible on request, depending on the topic.
How does a lead sponsoring campaign with a web conference work?
We create a registration option for the web conference on one of our specialist portals. The speakers appear as "sponsors" on the landing page. During the campaign period of three months, accompanying advertising measures are implemented to draw the attention of the target group to your topic. Your campaign experts select suitable measures to ensure the success of the campaign with the focus on generating as many live participants as possible. Registration for the web conference is only possible after registration; of course, the user receives a reminder of the live date in advance.
The agenda of a web conference usually looks like this:
- Introduction by specialist editor
- Lectures maximum 25 minutes including question and answer session at the end.
- 20-minute discussion session
- Conclusion/Farewell by specialist editor
The lead will then be ready for you – everything GDPR compliant, of course!
Which leads are included?
With lead sponsorship, you will receive a "business card contact" consisting of: name, contact details, job title, department, career level, industry, company with address and company size. 75 leads are included in the campaign, and each additional lead can be purchased afterwards if desired.
Your benefit:
- New customer potential through contactable prospects
- Extensive contact information on potential interested parties
- Every lead goes through a qualification process so that we can ensure the high quality lead information
- All leads have a valid consent form
- Leads can be retrieved via our Customer Centre in compliance with the DSGVO
- Our campaign experts ensure the success of the campaign during the entire 3-month period and create all advertising measures.
Find out here how you can generate leads via specialist portals.