MM MaschinenMarkt: Web conference topics

What is a web conference?

Our specialist editorial teams define trend topics that are currently of interest to our readers and are ideal for a web conference. We then look for a maximum of three speakers along the value chain for this trend topic (exclusion of competitors is possible on request, depending on the topic). Of course, input from a neutral partner (user, association) is always important at such a conference. Within a maximum of two hours, the defined trend topic is examined from all angles. Each web conference is moderated by a specialist editor so that we can provide you with a neutral platform for communicating your content. Interaction with our audience is created through possible live polls and live questions submitted by viewers.

If you don't currently have any content of your own but are looking for interested parties on precisely this trending topic, then become a sponsor of a web conference so that you can place your company in a high-quality discussion panel and generate qualified leads.

Example of a web conference: Here you can watch a recording

Web conference topics: Please contact us with your current trend topics and we will check whether your topic is suitable for a web conference and whether we can implement it together with you.

How does a lead sponsoring campaign with a web conference work?

We create the registration page for your web conference on the portal of the trade magazine. The maximum of three speakers appear on the landing page as "sponsors". During the campaign period of three months, accompanying advertising measures are implemented to draw the attention of the target group to your trending topic. Your campaign experts will select suitable measures to ensure the success of the campaign with the focus on generating as many live participants as possible. Registration for the web conference is only possible after registration. After registration, the participant will receive two reminder emails before the live event.

The live agenda of a web conference usually looks like this:

• Presentation by our specialist editor
• Presentations with a maximum of 25 minutes per sponsor, including a Q&A session at the end
• 20-minute discussion round at the end with all speakers of the web conference
• Summary/farewell by our specialist editor

After the live web conference, the recording will be posted online on the trade magazine's portal and will continue to generate contacts for you.

Which lead characteristics are transmitted to you?

With lead sponsoring, you receive a "business card contact" consisting of: Name, contact details, job title, department, career level, industry, company with address, company size and interest in the topic. The campaign includes 75 leads, each additional lead can be purchased afterwards if desired.

Your benefit:

• New customer potential through contactable prospects
• Extensive contact information on potential interested parties
• No expenses for the creation of white papers or advertising material
• Each lead undergoes a qualification process so that we can ensure the high quality of the data
• All leads have a valid declaration of consent
• Our campaign experts ensure the success of the campaign over the entire 3-month period

Of course, we also offer other ways of generating qualified leads via our specialist portals, which you can find out about here.