kfz-betrieb : Dossier “Used Cars”, Publishing Date April 7, 2025

dossier "Used Cars"

The used car business is attracting more and more attention in retail: as an attractive business segment alongside the new car trade, as a sales channel for leasing returns and as an attractive customer loyalty tool that has a direct impact on service utilization. However, if you want to stand out with your used car offer, you not only have to impress with your selection and prices, but also with that certain something extra. This dossier presents a selection of special strategies and ideas for used car marketing.

What is a dossier?

Previously published editorial articles on a trend topic are summarized in a dossier, which is then published as a white paper behind a registration.

Do you currently have no content of your own but are looking for interested parties on this trending topic? Then become a sponsor of a dossier, so you can position yourself with high-quality content and generate qualified leads.

How does a lead sponsorship campaign with a dossier work?

We create the editorial dossier and all associated advertising material for you. During the campaign period of three months, accompanying advertising measures are implemented to draw the attention of the target group to your topic. Our campaign experts select suitable measures to ensure the success of the campaign. Downloading a dossier is only possible after registration.

Which lead characteristics are transmitted to you?

With lead sponsoring, you receive a "business card contact" consisting of: Name, contact details, job title, department, career level, industry, company with address, company size and interest in the topic.

How many leads are guaranteed within a lead sponsoring campaign with a dossier?

As part of a dossier campaign, you have the option of booking a package with 75 leads or 120 leads. Each additional lead can be purchased at the end of the campaign if desired.

Your benefit:

• New customer potential through contactable prospects
• Extensive contact information on potential interested parties
• No expenses for the creation of white papers or advertising material
• Every lead undergoes a qualification process so that we can ensure the high quality of the data
• All leads have a valid declaration of consent
• Our campaign experts ensure the success of the campaign over the entire 3-month period

Of course, we also offer other ways to generate qualified leads via our specialist portals, which you can find out about here.