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we will again need the diverse commitment of our advertising customers this year.
Now in its 115th year, "kfz-betrieb" continues to provide information to all target groups in the automotive industry.
Wolfgang Michel
Editor-in-Chief "kfz-betrieb"
Target group overview
Relevant target industries at a glance: Motor vehicle tradeWholesale and retailGas stationsIndustry
Target groups
by position in company*
owner or managing director, operations manager
84,5%
Head of Sales
8,4%
Head of Workshop / Customer Service
6,7%
by size of business entity*
1 - 9 employees
52,2%
10-19 employees
15,3%
20-49 employees
8,7%
50-99 employees
4,1%
100-199 employees
1,3%
200-499 employees
0,6%
500-999 employees
0,3%
1000 and more employees
0,2%
not collected**
0,5%
without information
15,8%
by industry/sector*
motor vehicle industry (total)
92,2%
car repair shops
89,1%
of which independent workshops
50,2%
of which brand-specific workshops
38,9%
body shops***
95,8%
automotive electrics***
90,8%
paint shops***
52,6%
truck workshops***
27,8%
car repair shops with petrol stations***
19,6%
wholesale and retail trade
with accessories***
97,9%
with spare parts***
93,4%
with wheels and tires***
89,4%
by car***
84,7%
with consumer electronics***
64,3%
with commercial vehicles***
22,0%
with motorcycles***
5,3%
gas stations
0,5%
industry
Manufacturer of motor vehicles, motor vehicle parts, accessories
0,7%
workshop equipment, mineral oils
0,6%
institutions
Associations, Chambers of Crafts, Technical Colleges, TÜV, etc.
3,5%
Others
2,1%
*Publisher information **non-manufacturing industry ***Multiple answers
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