Readers, users and visitors value our print, digital and event content because we prepare the content for all channels competently and in line with the target group. Because for print, digital, events and everything that is yet to come, the following applies: Only journalistic quality that results from a high level of editorial expertise enables us to remain relevant and successful. To ensure that we remain a professional media companion with high utility value for our readers, users and event participants, we will continue to need the diverse commitment of our advertising customers in the coming year.
Also in the 112th year "kfz-betrieb" informs all target groups of the automotive industry.
Wolfgang Michel
Editor in Chief kfz-betrieb
Target group overview
Relevant target industries at a glance: Motor tradeWholesale and retail tradeGas stationsIndustry
Target groups
by position in company*
Owner or managing director, plant manager
84,5%
Sales manager
8,4%
Workshop Manager / Customer Service
6,7%
by size of business entity*
1 - 9 employees
52,2%
10-19 employees
15,3%
20-49 employees
8,7%
50-99 employees
4,1%
100-199 employees
1,3%
200-499 employees
0,6%
500-999 employees
0,3%
1000 and more employees
0,2%
not raised**
0,5%
without details
15,8%
by industry/sector*
Motor trade (total)
92,2%
Car workshops
89,1%
thereof independent workshops
50,2%
of which brand-affiliated workshops
38,9%
Body shops***
95,8%
Vehicle electrics***
90,8%
Paint shops***
52,6%
Truck workshops***
27,8%
Motor vehicle workshops with service stations***
19,6%
Wholesale and retail
with accessories***
97,9%
with spare parts***
93,4%
with wheels and tires***
89,4%
with car***
84,7%
with consumer electronics***
64,3%
with commercial vehicles***
22,0%
with motorcycles***
5,3%
Gas stations
0,5%
Industry
Manufacture of Motor vehicles, motor vehicle parts, accessories
0,7%
Workshop equipment, mineral oils
0,6%
Institutions
Associations, chambers of trade, technical schools, TÜV, etc.
3,5%
Others
2,1%
*Publishing data **Non-manufacturing ***Multiple responses
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