For owners, managing directors and managers in the automotive trade and service sector

Factsheet

Facts and figures

19.733
common specimens
(distributed circulation, IVW-audited, Q2/2023)
16.688
copies sold
(paid circulation, IVW-audited, Q2/2023)
ZDK
Official organ of the association
39.635
Registered readers
on our specialist portal
1.666
generated customer leads
in 12 months
74.395
Newsletter subscriptions
82.000
Fans & Followers
via Social Media
113
years
Established in the market

About us

Quality journalism pays off for everyone

Readers, users and visitors appreciate our print, digital and event content, as we prepare the content for all channels in a competent and target group-oriented manner. The following applies to print, digital, events and everything else: only journalistic quality resulting from a high level of editorial expertise enables us to remain relevant and successful. To ensure that we remain a specialist media companion with high utility value for our readers, users and event participants in the long term, we will also need the diverse commitment of our advertising customers in the coming year.
Now in its 113th year, "kfz-betrieb" continues to inform all target groups in the automotive industry.
Wolfgang Michel

Editor-in-Chief kfz-betrieb

Image

Target group overview

Relevant target sectors at a glance:
Motor vehicle industry Wholesale and retail trade petrol stations industry

Target groups

by position in company*

Owner or managing director, operations manager

84,5%

Head of Sales

8,4%

Workshop manager / customer service

6,7%

by size of business entity*

1 - 9 employees

52,2%

10-19 employees

15,3%

20-49 employees

8,7%

50-99 employees

4,1%

100-199 employees

1,3%

200-499 employees

0,6%

500-999 employees

0,3%

1000 and more employees

0,2%

not collected**

0,5%

without details

15,8%

by industry/sector*

Motor vehicle industry (total)

92,2%

Car workshops

89,1%

     of which independent workshops

50,2%

     of which branded workshops

38,9%

Body shops***

95,8%

Automotive electrics***

90,8%

Paint shops***

52,6%

Truck workshops***

27,8%

Car repair shops with filling stations***

19,6%

Wholesale and retail

with accessories***

97,9%

with spare parts***

93,4%

with wheels and tires***

89,4%

by car***

84,7%

with consumer electronics***

64,3%

with commercial vehicles***

22,0%

with motorcycles***

5,3%

Petrol stations

0,5%

Industry

Manufacture of Motor vehicles, motor vehicle parts, accessories

0,7%

Workshop equipment, mineral oils

0,6%

Institutions

Associations, chambers of trade, technical colleges, TÜV, etc.

3,5%

Others

2,1%

*Publishing information
**Non-manufacturing industry
***Multiple answers

Market research

Get feedback from real users of your products and services and find out what is really important to your target group. Use our competitive analysis and our results packages from previous analyses to gain valuable insights into your target market.

events

Automotive Business Days

October 08, 2022

Symposium for independent workshops

October 08, 2022

German Workshop Award

October 07, 2022

Kfz-Sachverständigen Forum

March 31, 2022

Würzburger Karosserie- und Schadenstage

March 31, 2022

Deutscher REMarketing KONGRESS

March 31, 2022

International