For owners, managers and executives in the automotive trade and service

Factsheet

Facts and figures

19.733
common specimens
(widespread circulation, IVW-checked, Q2/2022)
16.688
Copies sold
(paid circulation, IVW-verified, Q2/2022)
ZDK
Official organ of the association
1.508.347
Page impressions
per month
618.452
Visits
per month
61.951
Newsletter subscriptions
76.600
Fans & Followers
via social media
112
Years
Established in the market

About us

Quality journalism pays off for everyone

Readers, users and visitors value our print, digital and event content because we prepare the content for all channels competently and in line with the target group. Because for print, digital, events and everything that is yet to come, the following applies: Only journalistic quality that results from a high level of editorial expertise enables us to remain relevant and successful. To ensure that we remain a professional media companion with high utility value for our readers, users and event participants, we will continue to need the diverse commitment of our advertising customers in the coming year.
Also in the 112th year "kfz-betrieb" informs all target groups of the automotive industry.
Wolfgang Michel

Editor in Chief kfz-betrieb

Image

Target group overview

Relevant target industries at a glance:
Motor trade Wholesale and retail trade Gas stations Industry

Target groups

by position in company*

Owner or managing director, plant manager

84,5%

Sales manager

8,4%

Workshop Manager / Customer Service

6,7%

by size of business entity*

1 - 9 employees

52,2%

10-19 employees

15,3%

20-49 employees

8,7%

50-99 employees

4,1%

100-199 employees

1,3%

200-499 employees

0,6%

500-999 employees

0,3%

1000 and more employees

0,2%

not raised**

0,5%

without details

15,8%

by industry/sector*

Motor trade (total)

92,2%

Car repair shops

89,1%

     thereof independent workshops

50,2%

     of which brand-affiliated workshops

38,9%

Body shops***

95,8%

Automotive electrics***

90,8%

Paint shops***

52,6%

Truck workshops***

27,8%

Motor vehicle workshops with service stations***

19,6%

Wholesale and retail

with accessories***

97,9%

with spare parts***

93,4%

with wheels and tires***

89,4%

with car***

84,7%

with consumer electronics***

64,3%

with commercial vehicles***

22,0%

with motorcycles***

5,3%

Gas stations

0,5%

Industry

Manufacture of Motor vehicles, motor vehicle parts, accessories

0,7%

Workshop equipment, mineral oils

0,6%

Institutions

Associations, chambers of trade, technical schools, TÜV, etc.

3,5%

Others

2,1%

*Publishing data
**Non-manufacturing
***Multiple responses

Market research

Get feedback from real users and find out what really matters to your target group. Use our user survey or our results packages from previously conducted user surveys to gain valuable insights from your target market.

Events

Automotive Business Days

08 October 2022

Free workshops symposium

08 October 2022

German Workshop Award

07 October 2022

Kfz-Sachverständigen Forum

March 31, 2022

Würzburger Karosserie- und Schadenstage

March 31, 2022

Deutscher REMarketing KONGRESS

March 31, 2022

Trade fairs

International