Readers, users and visitors appreciate our print, digital and event content, as we prepare the content for all channels in a competent and target group-oriented manner. The following applies to print, digital, events and everything else: only journalistic quality resulting from a high level of editorial expertise enables us to remain relevant and successful. To ensure that we remain a specialist media companion with high utility value for our readers, users and event participants in the long term, we will also need the diverse commitment of our advertising customers in the coming year.
Now in its 114th year, "kfz-betrieb" continues to inform all target groups in the automotive industry.
Wolfgang Michel
Editor-in-Chief kfz-betrieb
Target group overview
Relevant target sectors at a glance: Motor vehicle industryWholesale and retail tradepetrol stationsindustry
Target groups
by position in company*
Owner or managing director, operations manager
84,5%
Head of Sales
8,4%
Workshop manager / customer service
6,7%
by size of business entity*
1 - 9 employees
52,2%
10-19 employees
15,3%
20-49 employees
8,7%
50-99 employees
4,1%
100-199 employees
1,3%
200-499 employees
0,6%
500-999 employees
0,3%
1000 and more employees
0,2%
not collected**
0,5%
without details
15,8%
by industry/sector*
Motor vehicle industry (total)
92,2%
Car workshops
89,1%
of which independent workshops
50,2%
of which branded workshops
38,9%
Body shops***
95,8%
Automotive electrics***
90,8%
Paint shops***
52,6%
Truck workshops***
27,8%
Car repair shops with filling stations***
19,6%
Wholesale and retail
with accessories***
97,9%
with spare parts***
93,4%
with wheels and tires***
89,4%
by car***
84,7%
with consumer electronics***
64,3%
with commercial vehicles***
22,0%
with motorcycles***
5,3%
Petrol stations
0,5%
Industry
Manufacture of Motor vehicles, motor vehicle parts, accessories
0,7%
Workshop equipment, mineral oils
0,6%
Institutions
Associations, chambers of trade, technical colleges, TÜV, etc.
3,5%
Others
2,1%
*Publishing information **Non-manufacturing industry ***Multiple answers
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