China Marketing in B2B

Successful B2B marketing in China

China - a large country with great potential for companies in Europe. Not only are the cultures very different, but also digital B2B marketing. For this reason, the marketing strategy should not be adopted 1:1 for China.

With over 30 years of experience in the Chinese market, we can help you to develop your individual strategy for your Chinese target group.

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Entering the Chinese market with a local strategy

WeChat, Alibaba, Baidu, Sogou & Co. - digital players play a major role in China, but are hardly used in Europe. Companies that want to reach Chinese target groups must not only be familiar with China's digital landscape, but also adapt their digital marketing strategy to Chinese needs. An individual strategy and local expertise are key success factors here.

Why SEO in B2B?

More leads through SEO

Social Media

Due to mobile first, the user numbers of Social Media are very high in China. WeChat is by far the most used app in China and should be used by companies to build and strengthen relationships. The use of other channels such as Douyin (TikTok) or Kuaishou is also recommended.

You establish yourself as an expert


The website should have a Chinese domain and be hosted directly in China. SEO and local content must not be neglected in China in order to be visible on Chinese search engines. They also increase traffic, the number of leads and your brand reputation.

Save costs by increasing traffic

Search Marketing

Unimaginable in Europe, reality in China - Google is banned in China. Concentrate on search engines such as Baidu, Shenma or Sogou. There are special features here too: For example, Baidu ads are only available in standard Chinese, cooperation with native speakers is recommended.

Measurable results

Video platform

All Western video platforms such as YouTube are blocked in China. The use of Chinese video portals similar to Youku (YouTube) or Tencent Video are recommended and offer similar services to YouTube.

Why you should not do without print media

Digital media is the strongest communication channel in China. Nevertheless, print media are a high-quality communication tool for positioning yourself with decision-makers in China. With our trade media, we cover the most important industrial topics in China.


Generate leads with a concrete interest in your products and services.


Increase your reach and awareness of your company.


Position your company representatives as relevant solution providers.

Content creation

Use our specialist and industry editors for your content creation.

We increase your visibility in China:

WeChat Expert Check
We take a close look at your WeChat presence

WeChat Expert Check

Trade fair video promotion in China
We increase your visibility in the trade fair environment

Trade fair video promotion in China

Why we are unbeatable

We combine the best of the specialist media and agency worlds: our specialist editors speak the language of your target group, our specialist media and events offer you direct access to your target industries and our agencies make your marketing measurably more successful!

An achievement by...

Founded in 2010, eviom GmbH is an agency headquartered in Munich that specializes in international digital marketing. By networking flexible and innovative hybrid teams as well as intercultural skills, eviom is able to implement the "digital success" of its clients globally. With its international team in Munich, eviom realizes both strategy development and the operational implementation of digital marketing and sales measures. The service portfolio includes consulting services and concept development, hosting and website services, performance, search and social media marketing as well as lead generation in B2B. In cooperation with the Vogel Communications Group and its industries, the focus is on Asia, especially B2B communication from and to China.

Vogel Communications Group China

With over 30 years of experience, Vogel Communications Group China supports companies in positioning themselves in China. Thanks to the expertise of over 90 employees on the ground in China, target groups are reached via the relevant communication channels. Thanks to its many years of expertise, it also offers services for WeChat and specialist events and provides insights into the Chinese market.