China Marketing in B2B
Successful B2B Marketing in China
China - a big country with a lot of potential for companies in Europe. Not only the cultures are very different, but also the digital B2B marketing. For this reason, the marketing strategy should not be adopted 1:1 for China.
With over 30 years of experience in the Chinese market, we help you to develop your individual strategy for your Chinese target group.
With over 30 years of experience in the Chinese market, we help you to develop your individual strategy for your Chinese target group.
Entering the Chinese market with a local strategy
WeChat, Alibaba, Baidu, Sogou & Co. - the digital players play a major role in China, but they are hardly used in Europe. Companies that want to reach Chinese target groups must not only be familiar with China's digital landscape, but also adapt their digital marketing strategy to Chinese needs. An individual strategy and local expertise are crucial success factors here.
Why SEO in B2B?
More leads through SEO
社交媒体
Aufgrund von mobile first sind die Nutzerzahlen von Social Media in China sehr hoch. WeChat ist in China die mit Abstand meistgenutzte App und sollte von Unternehmen zum Aufbau und zur Stärkung von Beziehungen genutzt werden. Die Nutzung weiterer Kanäle wie Douyin (TikTok) oder Kuaishou ist zudem empfehlenswert.
You establish yourself as an expert
Website
The website should have a Chinese domain and be hosted directly in China. SEO and local content cannot be ignored in China to be visible on Chinese search engines. They also increase traffic, the number of leads, and your brand reputation.
Save costs through increasing traffic
Search Marketing
Unimaginable in Europe, reality in China - Google is banned in China. Focus on search engines like Baidu, Shenma or Sogou. Here, too, there are special features: For example, Baidu ads are only available in High Chinese, working with native speakers is recommended.
Measurable results
Video platform
All western video platforms like YouTube are blocked in China. The use of Chinese video portals such as Youku (YouTube) or Tencent Video are recommended and offer similar services to YouTube.
We take a close look at your WeChat presence for you
Why we are unbeatable
We combine the best of the trade media and agency worlds: our trade editors speak the language of your target group, our trade media and events give you direct access to your target industries, and our agencies make your marketing measurably more successful!