China Marketing in B2B
Successful B2B marketing in China
China - a large country with great potential for companies in Europe. Not only are the cultures very different, but also digital B2B marketing. For this reason, the marketing strategy should not be adopted 1:1 for China.
With over 30 years of experience in the Chinese market, we can help you develop a customized strategy for your Chinese target group.
With over 30 years of experience in the Chinese market, we can help you develop a customized strategy for your Chinese target group.
Entering the Chinese market with a local strategy
WeChat, Alibaba, Baidu, Sogou & Co. - digital players play a major role in China, but are hardly used in Europe. Companies that want to reach Chinese target groups must not only be familiar with China's digital landscape, but also adapt their digital marketing strategy to Chinese needs. An individual strategy and local expertise are key success factors here.
Why SEO in B2B?
More leads through SEO
Social Media
Due to mobile first, the user numbers of Social Media are very high in China. WeChat is by far the most used app in China and should be used by companies to build and strengthen relationships. The use of other channels such as Douyin (TikTok) or Kuaishou is also recommended.
You establish yourself as an expert
Website
The website should have a Chinese domain and be hosted directly in China. SEO and local content must not be neglected in China in order to be visible on Chinese search engines. They also increase traffic, the number of leads and your brand reputation.
Save costs by increasing traffic
Search Marketing
Unimaginable in Europe, reality in China - Google is banned in China. Concentrate on search engines such as Baidu, Shenma or Sogou. There are special features here too: For example, Baidu ads are only available in standard Chinese, cooperation with native speakers is recommended.
Measurable results
Video platform
All Western video platforms such as YouTube are blocked in China. The use of Chinese video portals similar to Youku (YouTube) or Tencent Video are recommended and offer similar services to YouTube.
Why you should not do without print media
Digital media is the strongest communication channel in China. Nevertheless, print media are a high-quality communication tool for positioning yourself with decision-makers in China. With our trade media, we cover the most important industrial topics in China.
MM
Generate leads with a concrete interest in your products and services.
PROCESS
Increase your reach and awareness of your company.
Positioning
Position your company representatives as relevant solution providers.
Content creation
Use our specialist and industry editors for your content creation.
We increase your visibility in China:
Why we are unbeatable
We combine the best of the specialist media and agency worlds: our specialist editors speak the language of your target group, our specialist media and events offer you direct access to your target industries and our agencies make your marketing measurably more successful!
