Lead generation
Leads with the "Happy Sales Effect"
The number of channels is constantly growing, touchpoints are becoming more diverse, and sales funnels have now turned into loops.
You might be wondering: With all these challenges, how am I supposed to reach decision-makers and buying centers?
Our answer: Lead generation through trade media as a key lever in campaign planning. While targeting your audiences on LinkedIn and Meta is becoming increasingly tricky, our portals actually host only the professionals you want to reach.
In particular, target groups that spend little time on social media—such as lab technicians, design engineers, auto repair shops, and doctors—are proven users of our media portals.
Our answer: Lead generation through trade media as a key lever in campaign planning. While targeting your audiences on LinkedIn and Meta is becoming increasingly tricky, our portals actually host only the professionals you want to reach.
In particular, target groups that spend little time on social media—such as lab technicians, design engineers, auto repair shops, and doctors—are proven users of our media portals.
Lead campaigns with no wasted reach
Find the right product from the categories Print, Digital, Agency and Events
Lead Campaign White Paper - Our Best Seller
Depending on the topic of your white paper, we guarantee up to 100 business card leads—at a fixed price. For risk-free lead generation.
Lead Generation Webinar
All eyes on you! We’ll host your webinar, promote it, and attract participants—and afterward, you’ll receive up to 100 leads.
Lead Creator
We’ll create your content and handle the marketing! Think of us as a “temporary team” for your marketing department. A flexible model tailored to your needs—with a minimum term of 3 months.
Multi Asset Campaign
Whether it's free trade show tickets or product demos—we'll find the right lead magnet for your target audience. Full cost control thanks to a transparent CPL model.
Dossier Sponsoring
We are compiling this report on behalf of our industry publications, covering the latest trends and forecasts in the sector. You will serve as a sponsor and driving force behind the project. Downloaders will be added to your lead list.
Lead Solution
Precisely target demanding audiences. Choose between account-based campaigns or SQL campaigns for niche audiences. You pay only the service fee and are billed transparently based on a CPL model.
Case study: Successful lead generation with trade media - Schmid Elektronik shows how it's done
Schmid Elektronik has used a multi-asset campaign on ELEKTRONIKPRAXIS to show how specialist media can be used optimally to generate high-quality leads without wastage.
So we have the lead now? But what happens next?
Effective lead management doesn’t end with entering leads into the CRM—on the contrary: that’s when things really get interesting. Our agencies know how marketing automation and lead nurturing can drive your success.
From Lead to Quote
Our agency,Vogel Solutions, isyour one-stop shop for lead generation and lead nurturing:
- Design and creation of landing pages
- Performance Marketing & Paid Campaigns on LinkedIn
- Lead Generation LinkedIn
- Marketing & Sales Solutions
- Social Selling Consulting and Process Implementation
- Marketing Automation
- Creation of Lead Content
- Conversion & Lead Optimization for Your Website
Multinational Lead Campaigns
Our agency, eviom, keeps a close eye on target audiences outside the DACH region:
- SEA, LinkedIn, and Meta Lead Campaigns
- Alibaba & WeChat Consulting for More Conversions
Lead generation through trade media—more relevant than ever?
Through our industry-specific media, we reach decision-makers in exactly the right context and generate qualified, GDPR-compliant leads for you. Our lead guarantee makes your campaign predictable, measurable, and results-driven.
Katrin Brunotte
Head of Campaign Management | Vogel Group
Do you want to finally see the Happy Sales effect in your campaigns? Let’s make it happen!
Phone:
E-Mail:
Max Stern
Director of Commercial Operations
