Factsheet
Facts and figures
7.000
copies
print run
3.636
copies
to brand-specific automotive companies
1.571
copies
to independent automotive companies
40%
of the readers are owners or managers
20.507
Newsletter subscriptions
About Us
First choice for second-hand
» Gebrauchtwagen Praxis « is the leading media brand for the professional used car business. The monthly trade magazine and the monthly newsletter cover a wide range of topics. » Gebrauchtwagen Praxis « together with » kfz-betrieb « on the industry portal www. kfz-betrieb .de.
» Gebrauchtwagen Praxis « presents the Used Car Award every year. The prize is awarded on the eve of the German Remarketing Congress, which has become the meeting place for the used car industry.
» Gebrauchtwagen Praxis « presents the Used Car Award every year. The prize is awarded on the eve of the German Remarketing Congress, which has become the meeting place for the used car industry.
We bring the players in the used car business into the conversation.
Wolfgang Michel
Editor-in-Chief Gebrauchtwagen Praxis
Target group overview
Relevant target industries at a glance:
used car business
used car business
Target groups
by position in company*
owner or managing director, operations manager
40,0%
Sales Manager New and/or Used Cars
24,4%
seller of new and/or used cars
13,5%
Others
22,1%
by industry/sector*
Brand-specific car dealerships
62,9%
independent automotive companies
27,1%
association organizations (e.g. guilds)
1,1%
Others
8,9%
*Publisher‘s statistics
Print 2025
Issues 2025
Digital
Website (placement in the used car channel on kfz-betrieb .de)
Market research
Get feedback from real users of your products and services and find out what is really important to your target group. Use our competitive analysis and our results packages from previous analyses to gain valuable insights into your target market.
