For decision-makers and managers in the
used car business

Factsheet

Facts and figures

11.267
Copies
Print run
3.636
Copies
to branded vehicle dealerships
1.571
Copies
to independent car dealerships
40%
of readers are owners or managing directors
21.837
Newsletter subscriptions

About us

First choice for second-hand

"Gebrauchtwagen Praxis" is the leading media brand for the professional used car business. The monthly trade magazine and the monthly newsletter offer a wide range of topics. Online, "Gebrauchtwagen Praxis" appears together with "kfz-betrieb" on the industry portal www.kfz-betrieb.de.

"Gebrauchtwagen Praxis" presents the Used Car Award every year. The prize is awarded on the eve of the German Remarketing Congress, which has become the meeting place for the used car industry.
We get the players in the used car business talking.
Wolfgang Michel

Editor-in-Chief Gebrauchtwagen Praxis

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Target group overview

Relevant target sectors at a glance:
Used car business

Target groups

by position in company*

Owner or managing director, operations manager

40,0%

Sales manager for new and/or used cars

24,4%

Seller of new and/or used cars

13,5%

Others

22,1%

by industry/sector*

Branded vehicle dealerships

62,9%

Independent car dealerships

27,1%

Association organizations (e.g. guilds)

1,1%

Others

8,9%

*Publisher‘s statistics

Digital

Newsletters and mailings

Website (placement in the used car topic channel on kfz-betrieb.de)

Specialist congresses

Deutscher REMarketing Kongress