For decision makers and managers in the
Used Car Business

Factsheet

Facts and figures

11.267
Copies
Print run
3.636
Copies
to brand-affiliated car dealerships
1.571
Copies
to independent automotive businesses
40%
of readers are owners or managers
21.837
Newsletter subscriptions

About Us

First choice for secondhand

"Gebrauchtwagen Praxis" is the leading media brand for the professional used car business. The monthly trade magazine and the monthly newsletter offer a wide range of topics. Online, "Gebrauchtwagen Praxis" appears together with "kfz-betrieb" on the industry portal www.kfz-betrieb.de.

"Gebrauchtwagen Praxis" awards the Used Car Award annually. The prize is awarded on the eve of the German Remarketing Congress, which has become the meeting place for the used car industry.
We bring the players in the used car business into the conversation.
Wolfgang Michel

Editor-in-Chief Gebrauchtwagen Praxis

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Target group overview

Relevant target industries at a glance:
Used Car Business

Target groups

by position in company*

Owner or managing director, plant manager

40,0%

Sales Manager New and/or Used Cars

24,4%

Seller new and/or used cars

13,5%

Others

22,1%

by industry/sector*

Branded automotive operations

62,9%

Independent car repair stores

27,1%

Association organizations (e.g. guilds)

1,1%

Others

8,9%

*Publisher‘s statistics

Digital

Newsletters and mailings

Website (placement in the used cars topic channel on kfz-betrieb.de)

Trade congresses

Deutscher REMarketing Kongress