Thought Leadership Solutions

Your Topics on Our Stages

Technological upheavals are transforming entire industries. Who gets a chance often is decided long before the first meeting: Decision-makers gather information, compare options, and form their opinions. Those who aren’t visible during this phase won’t even be considered in the selection process.

With Thought Leadership Solutions, you can reach your target audience exactly where they go for information: in trade publications, their newsletters, and at events. This gives you a combination of print, digital, and live communication. Position your brand and products within a high-quality thematic context and become an opinion leader.

Choose from three options based on your goals and budget, each offering digital, print, and event reach. From robotics to

Retrofit and Energy, Medtech, and Defense. Explore all topics.

Thought Leadership Solutions

B2B Social Media Marketing

Thought Leadership Solutions—Are They the Right Solutions for You?

Decision-makers award contracts to providers they trust professionally. This trust is built when they encounter your expertise repeatedly and in various contexts. Those who are absent from this process will not be considered during the selection process.

That’s exactly what Thought Leadership Solutions are designed for. Whether through advertorials, ads, or expert interviews in which you provide professional context for your topic, you’ll benefit from the targeted reach of our trade media. Newsletters and social media channels deliver this content to your target audience. At industry conferences, you share your expertise through presentations and engage directly with your potential customers.

Your message thus realizes its full potential because print, digital, and events work in tandem. Many of our trade media outlets are market leaders and boast strong reach and engagement within your desired target audience.

All Thought Leadership Solutions at a Glance

PERFORMANCE:	CHALLENGER	INNOVATOR	LEADER
Print	1/4 page	1/2 page	1/1 Ad or Advertorial
Digital	2x Newsletter Ad or Social Targeting Silver	2x Newsletter Ad or Social Targeting Silver or Online Advertorial Light	4x Newsletter Ad or Social Targeting Network Silver or Online Advertorial Light or Podcast
Events	S/M	M/L , or Spotlight Pass	L/Gold , or Thought Leadership Pass
Price	6.900 €	14.900 €	25.900 €
Optional add-ons:
dossier	+ 4.500 €	+ 4.500 €	+ 4.500 €

You as a thought leader in these areas

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Topics & Industries

Artificial intelligence

Artificial Intelligence (Industrial AI, Physical AI, and Agent-Based AI)

57 percent of German companies are already using AI. In the industrial sector, it is now being put to productive use: it optimizes planning and quality, controls robots, and performs tasks autonomously. Decision-makers are currently selecting their partners. Those who can showcase real-world examples now will make it onto the shortlist.

With our bundles combining print, digital, and events, we’ll showcase your AI expertise in the industrial sector. That way, you’ll be on the shortlist when decision-makers are selecting their partners.

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robotics

Robotics (Humanoid Robotics, Cobots, and Mobile Robotics)

More than five million industrial robots are in operation worldwide. Robotics is becoming more flexible: cobots work alongside humans, mobile robots transport materials, and humanoid systems are taking on new tasks. Decision-makers want to know what works and what pays off. Those who can provide clear answers will gain trust and win projects.

Make your company the go-to source for robotics questions: with expert articles in the magazine, digital content, and one-on-one conversations at our events.

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Circular Economy & Sustainability

Circular Economy & Sustainability (Circularity & Green Innovation)

Only 6.9 percent of the materials used in the global economy come from recycling and reuse.The gap is therefore significant, and the market for solutions is just as large. Raw material prices and EU regulations such as the Digital Product Passport make the circular economy a strategic priority. Those who demonstrate concrete results are regarded as credible partners.

Show this market the tangible impact of your solutions. We’ll promote your successes across print, digital, and events within the industry and establish you as a credible partner in the circular economy.

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Aerospace & Defence

The German aerospace industry set a record in 2025 with revenue of 62 billion euros (+19 percent). Defense spending in Europe is also on the rise. This brings more contracts, higher requirements, and new competitors. If you want to be considered for bids, you need to be well-known.

To ensure you’re on the list for the next tender in this sector, we’ll promote your company to manufacturers, buyers, and program managers through print, digital, and in-person events.

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Battery Development & E-Mobility

In 2025, more than 20 million electric cars were sold worldwide—that’s one in every four new cars. The battery determines range, cost, and carbon footprint. Manufacturers are looking for partners with deep technical expertise, from cell chemistry to recycling. Those who can make a compelling case with reliable data will be considered for development and procurement opportunities.

Your technical expertise belongs where decisions are made. Through print, digital, and events, we bring it directly to developers and buyers.

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Medical technology

More patients, fewer staff, rising costs: The healthcare system needs technology that lightens the load. AI diagnostics, connected devices, and robotic assistance are transforming everyday hospital life, while regulations are becoming stricter. Providers who clearly communicate medical and economic benefits are the ones that stand out.

Trust is built through presence. That’s why we provide your brand with lasting visibility in the medical technology sector: in our magazine, online, and through personal interaction at our events.

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Digitalization in the Automotive Retail Industry & Online Sales

84 percent of used-car buyers research online; among those under 30, the figure is 93 percent. Digital visibility, lead management, and a seamless customer journey are therefore key to success. Those who provide support in this area reach a target audience with an urgent need to take action.

Generate qualified leads in a market that needs to act now. Our combination of print, digital, and events reaches dealers, manufacturers, and platforms simultaneously.

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Smart Retrofit & Plant Modernization

For many industrial companies, retrofitting makes more sense than buying new equipment—and it’s definitely more sustainable. Sensors, connectivity, and software make existing systems more efficient without lengthy downtime. Decision-makers expect reliable ROI projections. Those who showcase modernization in a real-world factory setting reach a target audience that’s ready to invest.

Operators looking to modernize can learn about your retrofit solutions through us: in our magazine, via digital formats, and at our events. This leads to concrete project inquiries.

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Industrial Energy

Fluctuating prices, climate goals, and security of supply make energy a strategic issue for industry. What’s needed are comprehensive solutions combining on-site generation, storage, load management, and monitoring—solutions that work reliably and pay off. Those who can demonstrate this convincingly will be recognized as partners for the future of energy.

Decisions on investments in the future of industrial energy are being made right now. Through print, digital, and events, we position you as a partner that decision-makers cannot afford to ignore.

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Food & Beverage

The food and beverage industry faces cost pressures, has high quality standards, and must meet sustainability goals. New recipes and shorter innovation cycles demand flexible production. Providers of automation, hygienic design, and traceability are meeting an industry that needs to invest.

An industry in transition needs strong partners. We make your solutions visible to production and investment decision-makers: in print, digitally, and at our events.

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