B2B market research

Always one step ahead with B2B market research

Passive observation is not a good guide in business. Successful companies must actively engage with the market and understand their target groups. This is also proven by a McKinsey study: B2B companies that conduct market research are more likely to achieve above-average growth rates.

We support you in gaining the insights relevant to you so that you are always one step ahead of your competitors.

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Making strategic decisions with market research

With our many years of experience and access to target groups via our specialist media, we accompany the entire project process of your market research: from defining the objectives to conducting the survey and presenting the results. The method of data collection depends on your objectives. Both qualitative methods such as individual interviews and quantitative methods such as online surveys can be used.  

We conduct a classic online survey as follows:

1. briefing and definition of the goals

1. briefing and definition of the goals

At the beginning, we ask you many questions and listen. Because it is important to us to align the project with your specific goals together with you.

2. questionnaire design

2. questionnaire design

In close cooperation with our editorial team, we design a methodologically sound questionnaire that provides you with the answers you need.

3. programming and pretest

3. programming and pretest

After programming the questionnaire, the survey is subjected to a quality control. Your feedback can also be taken into account in the process.

4. implementation of the survey

4. implementation of the survey

After your approval, we coordinate and monitor the entire data collection process. We inform you about the progress of the project at regular intervals.

5. data preparation and analysis

5. data preparation and analysis

We attach great importance to data quality. Therefore, the data is thoroughly checked, corrected and cleaned before the actual analysis.

6. results

6. results

Finally, you will receive a meaningful report on the results. In addition to graphical representations and content interpretations, it also contains decision-oriented recommendations for action.

Our services

Customer and market

  • Customer surveys
  • Target group analyses
  • Competitive analyses
  • Employee surveys
  • Brand and communication

  • Brand awareness studies
  • Campaign evaluations
  • Website tests
  • Advertising media tests
  • Studies for PR and Content Marketing
  • What our customers say

    We accompany you through the entire project process of your market research with our years of experience and access to the trade media: from briefing and setting objectives to conducting the survey and presenting the results. With the results you can understand the needs of your target group or uncover the strengths and weaknesses of your competitors.

    Discover our offers for you:

    Find the right product from the categories Print, Digital, Agency and Events

    Data-driven persona

    We develop your personas together with you in a workshop. Information about your customers (and potential customers) can be collected and included specifically for this purpose.

    Competitive analysis (multi-client)

    Find out where your strengths and weaknesses lie compared to your competitors, based on qualified feedback from the market.

    Why we are unbeatable

    We combine the best of the trade media and agency worlds: our trade editors speak the language of your target group, our trade media and events give you direct access to your target industries, and our agencies make your marketing measurably more successful!

    A service of
    Vogel Research

    As a service provider for B2B market research, Vogel Research delivers well-founded answers to entrepreneurial questions. The claim of the market research experts is to combine methodical competence with entrepreneurial thinking and thus to provide clients with concrete recommendations for action. Via the trade media of the Vogel Communications Group and its own online panel, Vogel Research ensures direct access to B2B target groups and offers a broad portfolio of solutions for individual customer needs.