kfz-betrieb: Special Edition Digitalization 2025 (Issue 29/30), Publishing Date: 25.07.2025

kfz-betrieb 029-030/2025
PD: 25.07.25
AC: 03.07.25
PPC: 09.07.25

Special edition "Digitalization 2025" - What do automotive businesses need to do to keep up to date with digitalization and not fall behind? Where is the digital journey heading? What opportunities and possibilities are there for the protagonists in the automotive industry? In its special edition, "kfz-betrieb" looks at these questions and takes a look into the future. "kfz-betrieb" sheds light on topics such as lead management, digital diagnostic devices and networked workshops and highlights trends and market developments in the digital business.

Digitization : Current developments at car manufacturers in the automotive trade and service Big Data in the car dealership, handling customer data, apps & Co, digital showroom elements/concepts, virtual reality in car dealerships/online sales, digital offers from service providers, lead management, vehicle photography/image processing, digital diagnostic devices, digital workshop planning, networked workshop, digital price labeling, from assistance system to autopilot, online marketing, cybercrime, vehicle videos, e-commerce, online stores, e-commerce, online stores, online marketplaces, online car dealerships, online video consulting, dealer and manufacturer websites, messenger services, digital vehicle registration, social media