marconomy: Editorial dossier topics

What is a dossier?

Previously published editorial articles on a trend topic, e.g. "Employer Branding" in B2B, are summarized in a dossier, which is then published as a white paper behind a registration.

Do you currently have no content of your own but are looking for interested parties on this trending topic? Then become a sponsor of a dossier, so you can position yourself with high-quality content and generate qualified leads.

Editorial dossier topics: You are welcome to contact us with your current trend topics and our editorial team will check them for implementation as an editorial dossier.

How does a lead sponsorship campaign with a dossier work?

We create the editorial dossier and all associated advertising material for you. During the campaign period of three months, accompanying advertising measures are implemented to draw the attention of the target group to your topic. Our campaign experts select suitable measures to ensure the success of the campaign. Downloading a dossier is only possible after registration.

Which lead characteristics are transmitted to you?

With lead sponsoring, you receive a "business card contact" consisting of: Name, contact details, job title, department, career level, industry, company with address, company size and interest in the topic. The campaign includes 75 leads, each additional lead can be purchased afterwards if desired.

Your benefit:

• New customer potential through contactable prospects
• Extensive contact information on potential interested parties
• No expenses for the creation of white papers or advertising material
• Each lead undergoes a qualification process so that we can ensure the high quality of the data
• All leads have a valid declaration of consent
• Our campaign experts ensure the success of the campaign over the entire 3-month period

Of course, we also offer other ways to generate qualified leads via our specialist portals, which you can find out about here.