The specialist medium for B2B marketing, communication and sales

Factsheet

Facts and figures

18.588
Registered readers
on our specialist portal
14.110
generated customer leads
in 12 months
20.122
Newsletter subscriptions
14.898
Fans & Followers
via Social Media
>750
Congress & seminar participants

About us

The community for B2B marketers

Marketing and communication in industry present many challenges: complex products, demanding customers and long decision-making cycles. Regardless of the industry, B2B marketers have to face these challenges.

As a specialist medium for B2B marketing, communication and sales, marconomy covers the information needs of marketing and communication decision-makers from industrial and technology companies with practical examples and expert knowledge in various digital and live formats.

For providers of marketing technology and sales software as well as service providers and agencies, marconomy is the direct communication channel to the target group. We reach the readers of marconomy with the specialist portal marconomy , topic-specific newsletters, the B2B Hero podcast, our specialist congresses and via LinkedIn, Xing, Facebook and Twitter.
We give our customers direct access to their target groups – digital and live!
Isabell Glöditzsch

Teamlead marconomy

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Target group overview

Relevant target sectors at a glance:
B2B Marketing Communication Distribution

Target groups

by position in company*

Employee/ skilled worker

35%

Management / Director / Owner

28%

Head of department/division

21%

Project/team management

9%

Others

7%

according to the size of the company*

1-49 employees

47%

50-499 employees

28%

500-999 employees

7%

1000 and more employees

18%

by Division*

Marketing/ PR

45%

Management/ company management

21%

Sales

18%

Development

7%

Others

9%

*Publisher‘s statistics

Focus topics 2024

Position your products and services in a thematically appropriate environment

Market research

Get feedback from real users of your products and services and find out what is really important to your target group. Use our competitive analysis and our results packages from previous analyses to gain valuable insights into your target market.

Specialist congresses

Lead Management Summit

September 21/22, 2022

B2B Marketing Days

Digital Masterclasses

Digital Masterclasses

September 21/22, 2022