marconomy : Web conference topics

What is a web conference?

Our specialist editorial teams define trend topics that are currently on our readers' minds and are ideal for a web conference (e.g. website as the central point of your customer journey). We then look for a maximum of three speakers along the value chain for this trend topic (exclusion of competition is possible on request, depending on the topic). Of course, input from a neutral partner (user, association) is always important at such a conference. The defined trend topic is examined from all aspects within a maximum of two hours. Each web conference is moderated by a specialist editor, so that we provide you with a neutral platform for communicating your content. Interactions with our audience arise through possible live surveys and through the live questions submitted by viewers.

If you do not currently have your own content but are looking for people interested in this trending topic, then become a sponsor of a web conference.

Example of a web conference: You can watch a recording here

Web conference topics: Please feel free to contact us with your current trending topics and we will check whether your topic is suitable for a web conference and whether we can implement it together with you.

How does a lead sponsoring campaign with a web conference work?

We create the registration page for your web conference on the specialist magazine's portal. A maximum of three speakers appear on the landing page as "sponsors". During the campaign period of three months, accompanying advertising measures are implemented to draw the attention of the target group to your trend topic. Your campaign experts select suitable measures to ensure the success of the campaign with the focus on generating as many live participants as possible. Registration for the web conference is only possible after registration. After registration, the participant receives two reminder emails before the live date.

The live agenda of a web conference usually looks like this:

• Introduction by our specialist editor
• per sponsor lectures with a maximum of 25 minutes including a question and answer session at the end
• 20-minute discussion session at the end with all speakers of the web conference
• Summary/Farewell by our specialist editor

After the live web conference, the recording will be posted online on the trade magazine’s portal and will continue to generate contacts for you.

Which lead characteristics are transmitted to you?

With lead sponsorship, you will receive a "business card contact" consisting of: name, contact details, job title, department, career level, industry, company with address, company size and interest in the topic. 75 leads are included in the campaign, and each additional lead can be purchased afterwards if desired.

Your benefit:

• New customer potential through contactable prospects
• Extensive contact information on potential interested parties
• No expenses for the creation of white papers or advertising material
• Every lead undergoes a qualification process so that we can ensure the high quality of the data
• All leads have a valid declaration of consent
• Our campaign experts ensure the success of the campaign over the entire 3-month period

Of course, we also have other ways to generate qualified leads via our specialist portals; you can find out about them here.