marconomyDossier "Marketing & Sales", Publishing Date 12.03.2024

Marketing & Sales" dossier

In many B2B companies, there is still a clear separation between marketing and sales. Yet studies show that cooperation between the two departments contributes to the company's success. Find out here how marketing and sales can be successful together. Studies show that companies with well-integrated sales and marketing departments achieve up to 32 percent more turnover. Customer behavior and the customer journey have changed accordingly and the next generation of decision-makers is waiting in the wings. This means that marketing and sales need to be more closely interlinked! In this editorial dossier, you can find out exactly how this can be achieved and how you can finally break down almost insurmountable walls.

What is a dossier?

Previously published editorial articles on a trend topic are summarized in a dossier, which is then published as a white paper behind a registration.

Do you currently have no content of your own but are looking for interested parties on this trending topic? Then become a sponsor of a dossier, so you can position yourself with high-quality content and generate qualified leads.

How does a lead sponsorship campaign with a dossier work?

We create the editorial dossier and all associated advertising material for you. During the campaign period of three months, accompanying advertising measures are implemented to draw the attention of the target group to your topic. Our campaign experts select suitable measures to ensure the success of the campaign. Downloading a dossier is only possible after registration.

Which lead characteristics are transmitted to you?

With lead sponsoring, you receive a "business card contact" consisting of: Name, contact details, job title, department, career level, industry, company with address, company size and interest in the topic.

How many leads are guaranteed within a lead sponsoring campaign with a dossier?

As part of a dossier campaign, you have the option of booking a package with 75 leads or 120 leads. Each additional lead can be purchased at the end of the campaign if desired.

Your benefit:

• New customer potential through contactable prospects
• Extensive contact information on potential interested parties
• No expenses for the creation of white papers or advertising material
• Each lead undergoes a qualification process so that we can ensure the high quality of the data
• All leads have a valid declaration of consent
• Our campaign experts ensure the success of the campaign over the entire 3-month period

Of course, we also offer other ways to generate qualified leads via our specialist portals, which you can find out about here.