International marketing in B2B

How to make your marketing successful internationally

More and more German companies want to be globally represented or already are. In doing so, they face various challenges, one of which is the establishment of a marketing strategy: After all, the German marketing strategy cannot simply be translated and applied to other countries, but must be adapted locally.

We support you with our years of experience to develop your individual marketing strategy for your target country.

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Be successful internationally in 3 steps

No goal-oriented journey without a goal and a strategy: When it comes to international marketing, setting goals and a strategy are as much a part of success as considering the right channels and social and cultural differences. Above all, it is important that the business models in the online and offline areas are interlinked. With our years of experience, we can help you build these bridges and also offer you the opportunity to have a successful presence in the digital and print sectors with our access to the trade media and our agency.

Goals &

Every journey begins with the definition of a goal and the way to reach it. This is also true for international marketing - in order to develop an international strategy, company and country objectives must be defined. In addition, external factors in the country, existing competencies and resources, market selection and segmentation or the choice of the right organizational form must be taken into account. Here you can rely on our years of experience.

Operationalization & Implementation

When implementing the strategy, you need to make further decisions about whether marketing should be centralized or local and how the marketing mix should be adapted internationally. Above all, political, technical, social and cultural requirements must be taken into account here. Because every country ticks differently: Google, for example, is not the search engine market leader in every country, and other search engines such as Bing must be taken into account.

Controlling &

Once the strategy has been implemented, it is time for controlling and optimization. To do this, we work with you to define the success factors and build an international digital marketing dashboard. This can lead to recommendations for action that help to optimize the strategy. In addition to the optimization of the strategy, there is another advantage: By dealing with your strategy and the countries, you build up internal know-how.

Discover our international trade media

Available in: Europe, China, Korea, Thailand, France, Poland, Czech Republic, Hungary, Austria, Switzerland

Why we are unbeatable

We combine the best of the trade media and agency worlds: our trade editors speak the language of your target group, our trade media and events give you direct access to your target industries, and our agencies make your marketing measurably more successful!

A service from eviom

Founded in 2010, eviom GmbH is a Munich-based agency specializing in international digital marketing. By networking flexible and innovative hybrid teams as well as intercultural competencies, eviom is able to implement the "Digital Success" of its clients globally. With its international team in Munich, eviom realizes both strategy development and the operative implementation of digital marketing and sales measures. The service portfolio includes consulting services and concept development, hosting and website services, performance, search and social media marketing as well as lead generation in B2B. In cooperation with the Vogel Communications Group and its branches, the focus is on Asia, especially B2B communication to and from China.