International marketing in B2B
How to make your marketing successful internationally
More and more German companies want to be represented globally or already are. In doing so, they face various challenges, one of which is the establishment of a marketing strategy: The German marketing strategy cannot simply be translated and applied to other countries, but must be adapted locally.
We use our years of experience to help you develop your individual marketing strategy for your target country.
We use our years of experience to help you develop your individual marketing strategy for your target country.
Be internationally successful in 3 steps
Without a goal and a strategy, there is no goal-oriented journey: In international marketing, setting goals and a strategy are just as important to success as taking the right channels and social and cultural differences into account. It is particularly important that the business models in the online and offline areas are interlinked. With our years of experience, we can help you build these bridges and, with our access to the specialist media and our agency, we can also offer you the opportunity to have a successful presence in the digital and print areas.
Goals &
strategies
Every journey begins with setting a goal and the path to get there. This is also the case with international marketing - to develop an international strategy, company and country goals must be defined. In addition, external factors in the country, existing skills and resources, market selection and segmentation, and the choice of the right organizational structure must be taken into account. Here you can rely on our years of experience.
Operationalization & Implementation
When implementing the strategy, you must make further decisions about whether marketing will be centralized or local and how the marketing mix should be adapted internationally. Political, technical, social and cultural requirements in particular must be taken into account here. Because every country is different: Google is not the search engine market leader in every country and other search engines such as Bing must be taken into account.
Controlling &
optimization
Once the strategy has been implemented, it's time to control and optimize the strategy. To do this, we define the success factors with you and build an international digital marketing dashboard. This can lead to recommendations for action that help optimize the strategy. In addition to optimizing the strategy, there is another advantage: by dealing with your strategy and the countries, you build up internal know-how.
Discover our international specialist media
Available in: Europe, China, Korea, Thailand, France, Poland, Czech Republic, Hungary, Austria, Switzerland
International Digital Marketing Services
Why we are unbeatable
We combine the best of the specialist media and agency worlds: our specialist editors speak the language of your target group, our specialist media and events offer you direct access to your target industries and our agencies make your marketing measurably more successful!
