International marketing in B2B
How to make your marketing successful internationally
More and more German companies want to be represented globally or already are. In doing so, they face various challenges, one of which is establishing a marketing strategy: the German marketing strategy cannot simply be translated and applied to other countries, but must be adapted locally.
We support you with our many years of experience in developing your individual marketing strategy for your target country.
We support you with our many years of experience in developing your individual marketing strategy for your target country.
Be internationally successful in 3 steps
No goal-oriented journey without a goal and strategy: When it comes to international marketing, setting goals and a strategy is just as important to success as taking the right channels and social and cultural differences into account. Above all, it is important that the online and offline business models are interlinked. With our many years of experience, we can help you to build these bridges and, with our access to the specialist media and our agency, we also offer you the opportunity to have a successful presence in the digital and print sectors.
Goals &
Strategies
Every journey begins with the definition of a goal and the path to get there. This is also the case with international marketing - in order to develop an international strategy, company and country goals must be defined. In addition, external factors in the country, existing competencies and resources, market selection and segmentation or the choice of the right organizational form must be taken into account. Here you can rely on our many years of experience.
Operationalization & implementation
When implementing the strategy, you need to make further decisions about whether marketing should be centralized or localized and how the marketing mix should be adapted internationally. Political, technical, social and cultural requirements must be taken into account here. Because every country ticks differently: Google is not the search engine market leader in every country and other search engines such as Bing must be taken into account.
Controlling &
Optimization
Once the strategy has been implemented, we move on to controlling and optimizing the strategy. To this end, we work with you to define the success factors and set up an international digital marketing dashboard. This can result in recommendations for action that help to optimize the strategy. In addition to optimizing the strategy, there is another advantage: by dealing with your strategy and the countries, you build up internal know-how.
Discover our international trade media
Available in: Europe, China, Korea, Thailand, France, Poland, Czech Republic, Hungary, Austria, Switzerland
International Digital Marketing Services
Why we are unbeatable
We combine the best of the specialist media and agency worlds: our specialist editors speak the language of your target group, our specialist media and events offer you direct access to your target industries and our agencies make your marketing measurably more successful!
