Laboratory & analytics
Where precision meets trust
Through specialized trade media, targeted marketing campaigns, and relevant industry events, you can tap into new customer potential and strengthen your market position.
Laboratory and analytical fields require professional credibility
Companies looking to sell into the laboratory and analytical sectors face highly specialized and regulated target audiences with complex decision-making processes. Products and services must not only function technically but also convey precision, reliability, and regulatory compliance. Communication must therefore be technically sound, explain complex applications in an understandable way, and build trust in sensitive analytical and quality processes. It is crucial to be perceived by scientific, technical, and quality-related decision-makers as a competent and long-term reliable partner.
Product Visibility & Solution Communication
Laboratory equipment, analytical methods, consumables, and software often require explanation. Suppliers must demonstrate the specific benefits their products offer in terms of analytical quality, efficiency, precision, and laboratory processes.
Lead generation
Manufacturers and service providers want to attract new laboratory customers, position their solutions at research institutions, and build relationships with laboratory managers, users, and buyers.
Brand Awareness & Visibility
The market is highly specialized and competitive. Suppliers must be well-known among relevant laboratory target groups in order to be considered for new purchases, upgrades, and the selection of new analytical methods.
Content Creation & Touchpoint Strategies
Technical specifications, measurement methods, and areas of application must be communicated in a technically accurate and understandable manner. Technical articles, white papers, webinars, and product presentations support the information-gathering and decision-making processes.
Communicating Internationalization & Expansion Effectively
Laboratory and analytical products are marketed internationally. Manufacturers can tap into new sales markets and research institutions through international trade publications and campaigns.
Your target audience – our platform
Direct access to the lab
Through our trade conferences and regional trade shows, we bring together users, laboratory operators, and manufacturers of laboratory equipment.
Praxistag HPLC
Meet laboratory staff, lab managers, and application experts from industry and research.
To the conference
Molecular Spectroscopy Lab Day
Meet laboratory staff, lab managers, and application experts from industry and research.
To the conference
LAB-SUPPLY
A platform for manufacturers and users in the fields of laboratory technology, environmental, water, food, and pharmaceutical analysis, biochemistry, biotechnology, and molecular and cell biology
About the regional trade fair
Praxistag HPLC
Meet laboratory staff, lab managers, and application experts from industry and research.
To the conference
Molecular Spectroscopy Lab Day
Meet laboratory staff, lab managers, and application experts from industry and research.
To the conference
LAB-SUPPLY
A platform for manufacturers and users in the fields of laboratory technology, environmental, water, food, and pharmaceutical analysis, biochemistry, biotechnology, and molecular and cell biology
About the regional trade fair
Trade Shows
Analytics / Laboratory Technology
analytica
Process Analytics / Industrial Applications
ACHEMA
Life Sciences / Biotechnology / Pharmaceuticals
ILMAC
Life Sciences / Biotechnology / Pharmaceuticals
BIO-Europe
Diagnostics / Medical Technology-Related Analytics
MEDICA
Do you want laboratories to test your products before they’re purchased? We can help you with that.
Phone:
E-Mail:
Max Stern
Director of Commercial Operations
