Leads, Brand, Reach

When it comes to B2B communication, then Vogel

You know your goals. We know your target audiences—down to the very last niche. With over 100 trade media outlets, digital platforms, communities, and events, we deliver your message to where decisions in the industry are actually made—both nationally and internationally. You know your goals. We know your target audiences—right down to the smallest niche. With over 100 trade publications, digital platforms, communities, and events, we deliver your message to where industry decisions are actually made—both nationally and internationally.

One partner, all your B2B marketing goals!

Explore the Portfolio

We align your B2B marketing goals with your target industry

Design effective communication strategies, create content tailored to your target audience, generate qualified leads, and raise awareness of your brand among decision-makers in your target industry. This is exactly the comprehensive solution we provide for you—through the strategic integration of trade media, relevant industry events, and targeted agency services. All from a single source. 

Author
No target audience is too niche for us.
Do you sell specialty machinery to a market with 300 relevant contacts worldwide? Is your product something only engineers can truly understand? Don’t worry—we know your target industry, and we know exactly how to best reach them!

  • Industry, Mechanical Engineering & Plant Construction
  • Food & Beverage Industry
  • Automotive
  • Electronics
  • Pharmaceuticals & Medical Technology
  • logistics
  • Aerospace & Defence
  • IT & Software
  • Chemical Engineering & Process Engineering
  • One Partner—All Your B2B Marketing Goals


    Our print products ensure reach and visibility; our digital products ensure a full lead pipeline; our events facilitate direct interaction; and our agencies help you tailor your marketing perfectly to the needs of your target audiences.

    WHEN IT COMES TO B2B COMMUNICATION, VOGEL IS THE PLACE TO GO!

    B2B Market Research & Target Audience Insights

    Our market research gives you exclusive access to niche industries. Through trade media and expert panels, we have direct access to your target audience and gain insights that remain hidden from the market.

    Content Creation & Touchpoint Strategies

    Complex content—presented in a clear and engaging way. Whether it’s an annual report, a white paper, or moderating your expert panels, our agencies and editors will ensure you make a great impression.

    Communicating Internationalization & Expansion Effectively

    Reach new markets and international audiences with our trade media. In addition, our agencies can help you effectively optimize your social media channels, websites, and communication strategies.

    Internal Communication & Employer Branding

    Companies need a strong foundation: their employees. Effective internal communication is key. Work with our agencies to implement targeted intranet solutions, recruiting campaigns, or change management projects.

    AI for B2B Marketing

    Whether you want to use AI to analyze and segment your customers, optimize your content processes, or improve your visibility in search engines, our consulting services will guide you every step of the way.

    Lead generation

    Whether across Germany, Europe, or internationally—with our specialized media and agency networks, you get a full-service package: strategy, content, distribution channels, and MQL and SQL leads.

    Brand Awareness & Visibility

    From brand strategy and thought leader events to trade publications that reach the right target audience and industry. Our portfolio offers the perfect marketing mix for your brand.

    Product Visibility & Solution Communication

    Take advantage of our access to target audiences as an exhibitor at regional trade shows, or launch product campaigns—including at trade shows—in collaboration with our agencies and trade media.

    Social Media & Channel Optimization

    According to studies, 80% of all B2B decision-makers are active LinkedIn users. This makes it all the more important to maintain a presence on LinkedIn with thought leadership content, corporate influencing content, and campaigns.

    Corporate Communications & Public Relations

    Showcase your values, innovative spirit, and vision with our communication solutions. Maintain a consistent presence for customers, investors, and future talent.

    In-depth expertise instead of wasted reach

    Our editorial teams have been working in their respective industries for decades. This credibility carries over to your message.

    The Entire Buying Center

    Purchasing, Technology, Management: We don't just reach one point of contact—we reach everyone involved in the decision-making process.

    Everything from a single source

    A partner for strategy, content, media, and leads—coordinated, measurable, and without any friction.

    Let's talk about your marketing goals

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    E-Mail:

    Max Stern

    Director of Commercial Operations

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