Automotive
Your products power vehicles. But do they also influence the right decision-makers?
How can I make a difference in the automotive industry?
Anyone seeking to win over the automotive industry faces a challenging environment: intense competition and price pressure, complex supply chains, and lengthy processes. It is the role of marketing to clearly position products and services, build trust, and effectively communicate the economic benefits—tailored to a wide range of stakeholders. At the same time, visibility and market presence often determine which suppliers make it onto the shortlist of the automotive industry and its suppliers in the first place.
Brand Awareness & Visibility
Build targeted visibility among OEMs, suppliers, and decision-makers. Establishing an early presence builds trust, reaches the entire buying center, and reduces reliance on individual campaigns—resulting in better leads and higher conversion rates.
Showcase Product Awareness & Solutions
Showcase your technical products, innovations, and services where OEMs, suppliers, and decision-makers are looking for solutions. This allows you to reach the entire buying center, establish a presence early on, and remain relevant throughout the selection process.
International Communication & Market Positioning
Targeted expansion into global automotive markets. Clear and consistent communication builds trust across national borders, makes your company stand out from the competition, and ensures that you are included in the decision-makers’ shortlist on an international level.
Corporate Communications & PR
In the automotive industry, brand presence, trust, and visibility are just as important as technical performance. Decision-makers begin researching options early on and select suppliers long before making a formal inquiry. Targeted PR ensures that your company is visible during these phases—and makes it onto the shortlist of relevant decision-makers at an early stage.
Lead Generation
Lead generation in the automotive sector that reaches all stakeholders in the buying center: from technical decision-makers to procurement and even the CEO. Through our media brands, you can reach these target groups directly within their professional context—and also attract new contacts who are not yet familiar with your company. Lead generation is essential, especially when it comes to purchasing components or the sales-intensive aftermarket.
Your goals—our platform
B2B Moovement
The new industry newsletter is a collaboration between Germany’s leading automotive magazines. Vogel Group, Stuttgarter Motorpresse, and ETM Verlag—combined expertise reaching the largest professional audience in the B2B automotive sector. With 120,000 subscribers, it is the largest automotive publication on the market.
Large target audience
Car enthusiasts, industry experts, automotive industry decision-makers, and connoisseurs
Exciting topics
Supply chain, fleet management, logistics, tech & AI, car dealerships, finance, energy, and defense—and about extraordinary people
Maximum Brand Awareness
Position your brand where the professional community goes for information.
Large target audience
Car enthusiasts, industry experts, automotive industry decision-makers, and connoisseurs
Exciting topics
Supply chain, fleet management, logistics, tech & AI, car dealerships, finance, energy, and defense—and about extraordinary people
Maximum Brand Awareness
Position your brand where the professional community goes for information.
Our trade conferences for your live marketing
Service centers, repair shops, (used) car dealers, and classic car experts
Meet decision-makers and industry leaders at our trade conferences and showcase your solutions.
Experts, attorneys, appraisers
Meet experts in the field of claims and settlements.
Manufacturers, OEMs, suppliers, service providers, engineering firms
Meet OEMs, Tier 1 and Tier 2 suppliers, and research institutes from the Automobil Industrie.
Trade Shows
OEM / Mobility / Overall Industry
IAA Mobility
OEM / Mobility / Overall Industry
IAA Transportation
Aftermarket / Supplier / Repair Shop
Automechanika
Aftermarket / Supplier / Repair Shop
Automotive Testing Expo Europe
Aftermarket / Supplier / Repair Shop
The Battery Show Europe
Special Segments / Performance / Classic
Essen Motor Show
Special Segments / Performance / Classic
Retro Classics Stuttgart
Special Segments / Performance / Classic
Techno-Classica Essen
Let’s work together to make a difference in the industry.
Phone:
E-Mail:
Max Stern
Director of Commercial Operations
